Chicken or the Egg?
When we get into the home based business or
any business that deals with selling things over
the internet or from the internet, we have to decide
what do we do first? In other words, do we get
into affiliate marketing first and then get into the
actual selling of something over the internet.
Affiliate marketing means that you sell the marketing
tools of an already established company or even a new
company as opposed to selling the actual goods of a
Companies like Magnetic Sponsoring, Empower Network,
MLSP and other companies that don’t actually sell goods like
juices, jewelry or health materials but rather sell you the
different tools that allows you to understand the process of
marketing and and in turn be able to sell these tools to other
This has been an argument since the internet began and it was
there long before this marketing on the internet. Which is the
best way to begin your quest for becoming successful on the internet?
There are good arguments on both sides to consider because both
of them have been successful for many of the existing marketers.
The real success in the last few years has been in the area of how do
you attract the major prospects and have them become long term
customers or colleagues for a longer period of time. This is called
attraction marketing and is at the base of most of the successful
programs that are out there. In fact, I would be skeptical of any
program that did not emphasis this approach. Mike Dillard, in his
research and his own education of learning the process of getting
and retaining people into a legitimate program, realized just how
important the attraction marketing aspect of prospecting turned
out to be. He has become one of the standouts of the internet.
This still doesn’t suggest which is the best way to undertake a
home based business, finding and using the tools or finding
a company that has a very good reputation or has good products
or a combination of the two. I would guess that having a company
that has not only has a good product or products and has a very good
system set up to allow you to duplicate its process, would be the
ideal company to be associated with.
On the other hand, if you are new to this process, then I would think
beginning with a company that introduces you to the tools and a
system that has most of the difficult process all set up for you, might
just be the way to begin your adventure into the internet marketing
arena. Then you would be in a better position to venture out later into
the whole internet marketing arena equipped with the knowledge and
understanding to pick a company that is a good fit for you.
Chicken or the Egg? – You have some very good choices.