Leadership: The position or guidance of a leader or the
ability to lead. This is what Webster’s Dictionary has to
say about leadership.
A legend tells of a French monastery known throughout
Europe for extraordinary harmony due to the leadership
of a man called Brother Leo.
Several monks from another monastery began a 5-day
pilgrimage to visit Brother Leo to learn his leadership
secrets so they could bring peace and harmony to their
own monastery, which was a place of some bickering.
As they began their journey, almost immediately, they began
to bicker about who should do various chores each time they
made camp or packed and unpacked.
On the third day they met another monk who was also going
to the monastery, and the joined them. When it came to chores,
the monk never complained or shirked a duty, and whenever
the others would fight over a chore, he would gracefully volunteer
and do it himself. By the last day, the others were following his
example, working together smoothly.
When they reached the monastery and asked the gate keeper
if they could see Brother Leo, the man laughed and pointed at
the extra monk. “But Brother Leo is right there among you!”
Today, many people seek leadership positions, not so much for
what they can do for others but for what they can do for themselves:
for status, connections, perks, advantages. They do service as an
investment, a way to build an impressive resume or earn favors.
The parable about Brother Leo teaches a service model of leadership,
where leaders are preoccupied with serving rather than being
followed, with giving rather than getting, with doing rather than
Thanks to Robin Kay Cooke for giving me this very appropriate
parable as it illustrates exactly what we are all looking for in
our individual quests for a leader, one who can lead by example
as well as what they say.
Attraction marketing is a term that has been kicked around
for sometime in the internet marketing arena and one that
Mike Dillard has promoted after a few years of reading and
studying and then applying such a vision. There are many
very good leaders in our profession that have applied this
approach and have become quite successful.
I feel it is a very necessary part of your training and your
understanding, that attraction marketing be part of your
overall approach to this wonderful profession of internet
marketing. What is attraction marketing?
It would be ludicrous of me not to mention what Mike Dillard
has said and preached about attraction marketing and what
it had done for him and many of his associates. He suggests
two very important lessons of attraction marketing:
1. People have a subconscious attraction to others who might
show leadership and examples of value.
2. If you are at all interested in doing well in the internet marketing
arena, you must learn to show these qualities.
And probably one of the biggest ideas that has been a big part of
the successful entrepreneurs in internet marketing: “People do not
join a business, they join YOU!” Think about this, and really let
this sink in as it is probably one of the biggest understandings
necessary in internet marketing!