When I first heard this two word phrase, Attraction Marketing,
I couldn’t really figure it out. You know what the two words
individually mean but when you put them together it seems to
have somewhat of a different meaning.
Mike Dillard was the father of Attraction Marketing and he
has done a lot of work with this type of thinking and application.
He stared out in marketing on the internet and was not very
successful at first because he did not understand the whole
process of marketing and making it work.
He then decided to take a hiatus from his marketing online
and just study all the books he could on the psychology and
marketing and the psychology of attraction. This time
really paid off, because after this period of time, he became
very successful in the online marketing field.
Mike Dillard’s Magnetic Sponsoring lead the way for other
marketers to understand and apply the principles of
attraction marketing. What does this mean? Put in simple
terms, it means that you attract other individuals into
your program by utilizing value in your attraction. You
attract other individuals by providing them value instead
of trying to sell them something right off the bat.
Attraction Marketing simply stated means that you are
working with other individuals within the system by providing
them with value and things to learn without anything attached.
You provide your knowledge and understanding usually for
free so these people will join you and they can in turn utilize
the same process to become successful in the internet
This is by no means or should be a way of conning someone
to join you in a business and then drop them once they have
joined. Rather this is a sincere way for individual people to
join up in a program or business and truly become partners
in the success of a business. Everyone wins in this type of
relationship and can continue to hand this type of understanding
right on down the line to other newly joined members.
This type of understanding and relationships has helped many
other internet businesses become extremely successful because
they continued to lead with value in their reaching out to other
potential members. This in itself, is what has made internet
marketing so appealing and why the relationships that you
continue to make and nourish are those of long term duration.
From personal experience, I was in a 100 Day Challenge that
took up quite a bit of time and effort (all good) but it was
amazing just how the challenge together with over 200 other
individuals, and with the same vision, allowed all of us to grow
in a symbiosis relationship. This means two different types of
people living in a close relationship benefiting both sides.
This type of approach, along with the sincere relationships that
were garnered, really makes this one of togetherness rather than
one of competition. This is what this phrase – Attraction Marketing
has done for so many people; made the arena of marketing on the
internet one of enjoyment and of vision.
I know the price of success: dedication, hard work, and an
unremitting devotion to the things you want to see happen.
Frank Lloyd Wright