Brendon Burchard said in a recent article that “I realized
marketing is an essential business skill, and like all business
skills, I’d better learn it or go broke.”
Now this might be hard to swallow for many of us in the
internet marketing business, because if you are anything
like me, your association with marketing was limited to
enjoying the great ads that were displayed on the Super
Bowl format. In fact, this is one of the main reasons that
the Super Bowl has such high numbers of viewers, so they
can see the great ads featured.
I would also say that many of us have felt that marketers were
just a little up from the snake charmers in the old west days that
sold snake oil. This certainly has changed, especially in the arena
of internet marketing. One way or another, we as marketers have
to understand what Burchard did say, that we better understand
it and how to apply it or we will go broke.
Here are a few things that you need to look at to help you
understand marketing as it applies to the internet or even
other areas, if you are so inclined to use them outside of
1) Marketing is somewhat like a presidential campaign, you
continue to get your message out day in and day out so it
becomes familiar with the masses. I think that the majority
of beginners in internet marketing have a tendency to try
something once and feel they are done, rather than continuing to
engage your prime audience on a regular basis.
2) Marketing can give us the chance to show our creative abilities.
You say that you don’t have a creative bone in your body, well you
just might be amazed at yourself when you are put to the test and
pushed outside of your comfort zone. This is where the juices begin
to flow and you amaze yourself at what ideas and thoughts you
come up with. This can also be an area where you team up with
a mastermind partner and the partnership comes up with
some great ideas and you put them into place.
3) Too many people feel that when you are marketing, you
are using a checklist to work through a process. Again this
is where your thoughts and ideas should be freelance, by
giving your mind a chance to think outside of the box and
be free with the thoughts. You will be totally surprised by
what ideas you can come up with when you have the chance,
even though you feel that you are always going to go blank.
If you are bored, then your not doing it right!!! Challenge
yourself and you will come up with some bright ideas.
4) When you have found yourself becoming okay with marketing
or even enjoying marketing, then this is where the magic begins
and then your team or readers will realize that you are the leader
that they have been looking for and those already on your team
will also realize that they are on the right team.
The real value in reviewing internet marketing, is that it becomes
a challenge and one that when you accomplish your goals in this
marketing arena, you understand the great feeling of reaching
“Your biggest concern is not your skill, ability, or intelligence —
It’s your commitment!”
Gary Ryan Blair