When we speak 0f internet marketing, we usually think
along the lines of advertising things on the computer to
get other people to buy things from us. This then becomes
the issue – how do we go about having someone buy from
us rather than from some other source.
The whole philosophy of buying something on the internet
used to be, you find what you want and then you buy it from
the easiest source. Nowadays things have changed especially
on the internet because a new philosophy of buying is
much more sophisticated because it takes into consideration
the relationship between the buyer and the seller.
Mike Dillard is considered the father of attraction marketing
and his trials and tribulations are well documented in the
annuals of internet marketing. He was really the first
person in the internet marketing arena to actually describe
the need for a good relationship between buyer and seller.
In other words, people are going to buy from you because
they like you and trust you because you have established
a good rapport with them. In most any market, for instance
in a store, if you have received unusual service from a sales
person, you are more than likely to go out of your way to
buy from them again.
What do we mean by attraction marketing? It simply means
that your are going to be attracted to another person if
they have treated you with understanding and respect and
even provided you with a lot of value in their communications
with you. This does not mean in a romantic relationship but
rather one of respect.
Let’s look at some of the different ways that attraction
marketing can be a big plus in your internet marketing
1)People have a subconscious attraction to those who show
leadership and have a high level of personal value.
2) You need to eventually become a leader and show value to others.
3) People join you, not a business.
4) Your state of mind determines a great deal of your success.
5) The business of internet marketing is 10% execution and
You could fill in the blanks with many more ideas and
necessary inclusions as to what is important in internet
marketing. But the main understanding of the success
in internet marketing is one of attitude and how well you
incorporate your understanding of the mental approach.
Can you be taught this or is it part of your internal makeup
that just doesn’t seem to be changed? There are
numerous individual cases where marketers have begun
their journey in marketing on the internet when they
had their own concepts on how they were going to do
After a period of time with very little being accomplished,
when these individuals decided there had to be a better
way, they began to understand the importance of
attraction marketing concepts and by applying
these concepts, they became much more successful
and usually with a lot less effort.
Internet marketing can be a very lucrative business
and one that can be both satisfying and enjoyable. It
is up to us as individuals to put our mindset into
the formula that allows us the atmosphere to be
Make no little plans; They have no magic to stir
men’s blood and probably themselves will not
be realized. Make big plans; aim high in hope
and work, remembering that a noble, logical
diagram once recorded will not die.
Daniel H. Burnham
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Best Regards, John