Success in the internet marketing arena many times
is dependent on being seen and being seen in a manner
of “how can I or how can we help” to the public. People
want to know how your product or how you can help
them achieve their goals. They are not as interested
in what you accomplished unless it relates to their own
This is certainly not aimed at discrediting you but
rather they want to know how you can solve their
predicament and it does help if you have had some
experience and success in internet marketing.
Companies in the brick and mortar business have
tried to transition into the internet marketing online
business and at first tried to use their old ways of
advertising and it just didn’t seem to work.
Whether or not you are discussing off line marketing
or online marketing, there is a lot of noise out there!
So one has to try to get the attention of those buying
or looking for that opportunity. Getting someone’s
attention usually means being personable and writing
about what’s out there for them, rather than writing
It is better to give your readers or listeners an idea of
what you have that will arm them for success rather
than tell them why you are important and what you
have done. Don’t get me wrong, it is important for those
to know that you have had success and how you have
become successful but the main emphasis should be on
what you can do to solve their problems.
People will work with you on the internet, when they
get to know you, like you and trust you. This is the
paramount idea with one of the key ingredients to
It is important for a company to have a website but it
is just as important for a company to pay attention to
what people want. A good example is telling your audience
that your place of business has that extra touch, that
extra something so you standout in the crowded internet
More and more people begin their search for something
on the internet. If you and your company can stand out
by that extra something, like explaining or showing why
your books or your garden hoses are the best on the market,
then people will flock to your website.
It used to be that 80% of people looking for a new home
started their search on the internet. I am sure that this
number has increased by now. Google used to be a noun
but it is also a verb as when someone suggests “why don’t
you Google that”.
Even if the products are not online, your buyers are
going to be online. The boomer generation is now online
much more mainly because of the tablets that are
available. Many times, the smallness of the cell phone’s
view doesn’t allow a boomer to see the screen nearly
as well or as easily.
People want to be engaged by the internet and that is
why it is important to have your picture associated with
your website or the advertising. That is why facebook
has your picture or your profile picture on your page.
People can feel in association with you when they see
your familiar face. Some people only put a silhouette
on their page but people cannot associate with this type
of display quite as easily.
People want to be engaged by hearing their
own name, even on the internet, it is easier to see
your own name than any other name displayed.
Some things to think about concerning the use of the
internet to engage people:
1. Relate to people, don’t try to sell
2. Getting the attention by standing out in the crowd
3. Be personable and engaging
4. Tell them what you can do for them
5. Having a website that is engaging and friendly
6. Branding your website with your picture, not just a silhouette.
“Don’t be shackled by other people’s expectations.”
Psychologist Daniel Pink
If you agree or don’t agree, please give me
some feedback at to how you feel. It is important
to me to understand all the factors in your
questions or ideas. We are in this great profession